20 Important SEO Terms

Here is the list of some important SEO terms everyone should know in the SEO industry.

1. CPM:

Cost Per Thousand Impression (CPM) – This is when a company pays a set rate per 1,000 times their ad is viewed. This is often used with banner advertising. If a website publisher charges $5.00 CPM, that means an advertiser must pay $5.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

2. Sponsored Ads:

Sponsored advertising is advertising that shows up in the search results as paid listings. To have your ad appear in Google sponsored links, you can enter an auction to show your ad if it's relevant to a user's search query. This is called pay-per-click marketing, because the advertisers pay Google for clicks on their ads.

3. 301 Redirect:

It is the redirection of an old webpage to a new location. There are three main kinds of redirects: 301, 302, and meta refresh. A permanent 301 redirect in your .htaccess file lets search engines and others know that an old link has been replaced by a new one.

4. Affiliate Marketing:

It is the way to bring an event-driven traffic to your website via marketing program. There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate.

5. Ajax:

Asynchronous JavaScript and XML (Ajax) – is a method of designing more user friendly WebPages that respond more quickly when data is requested by user.

6. Bots:

Programs that automatically explore the web in order to index WebPages, and take care of spam. These tools are key parts in how the search engines operate.

7. Cloaking:

This method is typically used by spammers in which a different web pages appears to a search engine than what is typically seen.

8. Conversion:

Successfully converting a site visitor into a buyer. It is one of the most important parts of paid inclusion campaigns. Conversion rates measure the percentage of customers who complete a call-to-action (CTA)

9. CTR:

Click Through Rate (CTR) - the standard technique of measuring the success of an online advertising campaign.

10. Keywords:

Words used by search engines to determine the topic of a web page. This keywords make possible for people to find your site via search engines. It is the most important part of in SEO.

11. Keyword Density:

The frequency of a keyword or keyword phrase used on a webpage compared to the total number of words on the page. For example: if a keyword appears four times in a 100 word text the keyword density would be 4%.

12. PPC:

Pay Per Click (PPC) - this is when a company pays a certain amount every time their ad is clicked and traffic goes to their website. Search engine advertising is one of the most popular forms of PPC.

13. CPC:

Cost Per Click (CPC) - cost paid by an advertiser to search engines for a single click on their advertisement or marketing campaign. It is especially for small businesses.

14. CPA:

Cost Per Acquisition (CPA) – this is when the company pays a fee when they acquire a new customer. It is also known as PPA. Here advertiser pays for each specified acquisition – for example on click, on impression, from submit etc.

15. Spider:

Spider is a program written to search the web automatically to index web pages, find spam, etc. It is a software that follows the links on web, grab the content from sites and add it to search engine databases.

16. SERP:

SERP is a short abbreviation for Search Engine Result Page. The main goal of every SEO is to increase the ranking of the keyword phrase on given SERP.

17. Meta Data:

It is descriptive information on a webpage enabling to identify its purpose and topic. The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. 

18. Organic Search:

Search results within a search engine that come about without the help of paid advertising. It is good to get traffic from paid advertising and social sites but you should not overlook your organic listings.

19. Supplemental Results:

It is Google’s secondary index of web pages that isn’t considered to be on the main index. It is primarily measured by Google’s PageRank algorithm.

20. Paid Link Building:

With the goal of boosting ranking, website are willing to link back to another web site for fee. In this process a one website pays another website or domain for a followed backlink that points back to their domain.