How To Create The Perfect SEO Content

SEO has become increasingly complex since Google opened the Zoo. This article will guide you through the SEO jungle and show you how to create The Perfect SEO content.

Topics not keywords:

Write your content for the reader based on a topic (keyword you have researched). Focus on that main topic and add variations, synonyms, related words throughout your content. Most of the above is already covered if you just write naturally. But it pays to do keyword research to find the kinds of words people actually use. You will get ideas of blog from sites like Quora, eHow etc.

Optimize your main keyword:

Include your keyword in URL. Put your keyword near the start of your title. It should be in first 100 words of your article. Don’t forget to add it in image Alt texts (preferably in first image). Keyword in Bold or Italic within the text may also help.

Use LSI keywords:

Google is looking for certain words, and combinations of words as a sign that you are writing about a specific topic. Research all the synonyms and related areas for your topic. Add them throughout your content as headings, sections. Don’t artificially change your content, sentences, structure to suit these new words. Just keep it natural. Use of LSI keywords in your content make your content much stronger and SEO friendly than using exact match keywords. There are some online tools such as LSI Graph, Google related searches, Google trends etc. to find LSI keywords.

Format your content:

Break up content into small sentences and paragraphs. Make appropriate use of headings and sub-headings (H2, H3 etc.). Add bullets to breakup lists. Add images often (every 300-500 words). Add supporting content (video, slideshow, social embeds). Also include quotes and tweetables in it.

Craft a stunning headline:

Better headlines lead to improved CTR of your search results. Optimize your title length to 55 chars to 70 chars max. Try different content types (lists, infographics, how tos). Add emotional or power words for more impact. Test your headlines with tools like Google SERP Snippet Optimization Tool.

Make use of links:

Link to authoritative and relevant content within your article. Link to your own old content. Boost your weaker content with links from more powerful content. Consider using keyword anchor text in internal links to boost your content.

Long form content:

Make sure you are writing longer content for a good reason (your audience, the topic etc.). Don’t just write longer content to make it longer (you won’t rank higher). Try to write the best content possible. Sometimes your audience wants something shorter (or even different like video, podcast etc.)

Write for people who also use search engines:

Write your content for people first. But keep in mind that you need to optimize for keywords too to get traffic from Google. Write for “people who also use search engines”- Rand Fishkin.