OnpageSEO Checklist
Things to Focus On:1. Use descriptive titles that consider branding and shareablility. Write interesting title that attract customer to click on it.
2. Website Structure should be SEO Friendly. Use all the new markup (relauthor, schema.org) that is available to make your listings in the search in the search result stand out.
3. Use social media badges so users can share your website easily on social media sites like Facebook, Twitter, LinkeIn, Google+ etc.
4. Lower page loading time. Check page load time in Google PageSpeed Insights.
5. Use call to action such as “buy now, order now, download now” in your meta description with close to no focus on keywords.
6. Consider UI, UX, and Accessibility as primary aspects when creating your website and pages.
8. Use proper elements on the website like real address, phone number that make your visitor understand your business presence and authority.
9. Put real case studies, customer's experiences, and video testimonials which help to convert visitors into customers and ultimately help to reduce the bounce rate.
10. Use calls-to-action and make it simple for users to connect with you. Focus on increase your conversion rate.
11. Create your blog with content that should look fresh, useful and unique. Visitors should love to share with others.
Things to Stop Working On:12. Don’t try to stuff list of keywords in page title. Instead make it descriptive or use your brand name in it.
13. Jamming keywords into Meta Description does not make sense as it is not used for rankings. Instead make it a call-to-action.
14. Use of Meta Keywords has been useless for quite some time as Google does not use them. But still it is good practice to include for certain tools that use them.
15. Stop Including primary keyword in H1 tag and secondary keywords in H2, H3 tags. Fit them into these tags if it makes sense. Use additional words for context instead of putting keyword directly in these tags.
16. Keywords in the Alt tags of images. Use a descriptive Alt tag or none at all.
17. You don’t need to create Keyword-rich URLs. If your URL is a bunch of junky letters and numbers, this really doesn’t matter anymore.
18. Search engines don’t like cloaking. It may Ban your site from rankings.
19. Keyword stuffing manipulates sites ranking in Google search results. Using specific “density” of keywords has been useless now.
20. Repeating navigational links in both the header and footer.
21. Low quality, poor, or duplicate content on website.
23. Building a website for search engines; not for users.
24. Updating blog with ZERO value content.
OffpageSEO Checklist
Things to Focus On:25. Get backlinks from sites that are relevant. It should not be from extremely tight niche but the connection should make sense.
26. Diversify keywords as anchor text. Lots of links with exact same text looks unnatural, even if it is in your own site. Try to focus on using anchor text that gets a click-through instead of using particular target keyword.
27. Your link building techniques shouldn’t rely on something that anybody could do easily.
28. Content marketing goes viral this year. You should focus on producing content that can be shared and linked naturally. Try to earn the links instead of building links.
29. Get citations. It Informs search engines about your brand name without mentioning your website link. Google uses this data to rank your site beyond links.
Things to Stop Working On:30. Free directories
31. Free article directories
32. Paid/Sponsored links
33. Unnatural links (links from not relevant website)
34. Low quality social bookmarking websites
35. Link exchanges
36. Links from spun content
37. Participating in link schemes
38. Links from banned/panelized websites
39. Excessive use of exact match keywords as anchor text.
That's it..!!
Keep this small things in mind and boost your website ranking.
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Great article. Keep up the good work!!
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